It is an advertising model that requires certain knowledge in order to obtain excellent results for your business. Infographic of What is PPC and what is it used for? Next, we will explain a little about what PPC is and how you can adopt it in order to boost your brand recognition, obtain new clients and even improve the sales of your products or services. PPC: what is it and how does it work? If you are familiar with the internet, then you have already seen countless
PPC ads within web pages, search engines, social media platforms, entertainment services, among other sites. It is obvious that the companies that promote themselves make an investment to show themselves, but did you know that, within their budget, the advertiser fax number list contemplates the money they pay when the user clicks? This is where Pay Per Click or PPC comes in , it is a collection scheme that alludes to digital marketing, in which the advertiser makes a payment to advertise within a website ,
search engines, social networks or any digital platform through PPC ads. , always with the goal that the investment made grants the highest number of conversions and Return on Investment (ROI) possible. To measure the success of our PPC campaign, there are various metrics that will show us if we are having positive results or if we have to optimize it to obtain the desired results, however, experts agree that the most important are: