You have developed your SaaS product and every element looks great! Your software is ready, you believe in your competitive advantage, and you've developed a landing page that will be irresistible to prospects. However, as soon as you launch your SaaS promotional campaign, nothing happens! Few users respond to it, and even the ones they open don't fill out a form, don't want the free trial, and worse, aren't interested in using your software. This is where you can question the whole purpose of SaaS development. But it's probably simpler: you're not doing the landing pages right. That doesn't mean your software is bad. Maybe the software doesn't need tweaking at all, but the issue revolves around the landing page that represents it in front of consumers. Without further ado,
let's discuss some tactics that will make your WordPress custom t shirts SaaS landing pages a place where users just can't say 'no'. Related: What Is a SaaS Business Model and How Does It Work? Why You Should Use Landing Pages for SaaS A landing page is a page on your website that asks your target users to perform a certain action. It's called a landing page because typically you bring traffic to it through various online sources. For example, suppose you run a Facebook ad to promote your SaaS product. If users click on the ad, they'll "land" on your landing page, which amplifies your offer,
provides more information, and guides users to the CTA. In essence, your landing page is a place consumers can land so you can convince them to respond positively to your CTA. This means that your landing pages should not have links and areas where users can navigate to another page on your website. Every disparate action should be minimized and users should be directed to the CTA at all times. In most cases, a SaaS WordPress landing page includes an opening header, social proof, and an explanation of why the product is the perfect solution